Cadbury (Pre and Post Merger Performance Evaluation) Coursework

Cadbury (Pre and Post Merger Performance Evaluation) - Coursework Example Prior to the acquisition, the Cadbury operations and activities were narrowly streamlined along a consistent pattern. They were limited to the main stream markets, with no major expansion in the new and unexplored markets, with focus on core strategy, and little element of innovation on display, although this all served well and Cadbury still enjoyed success, fame and glory in the market, yet there is no limit to success and glory, and more can be added any time. This was to be added in form of the Kraft’s overtake, that adopted a change in management style, the business patterns, the partnerships and expansion policy and much more that in other words gave a totally new life to Cadbury in different angles.Being one of the most notable English companies, it was very unlikely to be taken over by any foreign company; however the fears turned true in 2010 when an American based company â€Å"Kraft† took over and introduced relatively new patterns and management styles. The takeover was received in a mixed way but mostly with a relatively negative trend in social sphere. As a result of the recent change, management style, and the patterns and rules of engagement have seen a slight change with regard to the previous patterns that were operational in past. ... Recent change of Command: Being one of the most notable English companies, it was very unlikely to be taken over by any foreign company; however the fears turned true in 2010 when an American based company â€Å"Kraft† took over (Cadbury, 2010) and introduced relatively new patterns and management styles. The takeover was received in a mixed way but mostly with a relatively negative trend in social sphere. As a result of the recent change, management style, and the patterns and rules of engagement have seen a slight change with regard to the previous patterns that were operational in past. Managing style: An international organization such as Cadbury needs a clearly defined management style and organizational activities to allow successful operational functions. Realizing its importance, Cadbury has a democratic and hierarchical management style. Each of the member enjoys complete freedom and opportunity in contributing towards the organization and making it the world’s top most chocolate selling and producing industry and organization. Hierarchy in ranks: Hierarchy is an evident form of management and leadership in most major organizations in present day. The hierarchy broadly divides the organizations in to three layers, namely top management, middle management and lower staff. Hierarchy at Cadbury is also distributed in the same manner, with top management performing the role of decision making, policy envisaging and declaration of the S.O.Ps and dealings with the international organizations and stake holders, the middle management in the industry is inducted to ensure that the top and lower management are kept intact. Post merger-acquisition scenario: Kraft engages into professional, selective and specialized processes that make them world famous and